Alexander Chernev is associate professor of marketing at the Kellogg School of Management, Northwestern University.

He holds a Ph.D. in Psychology from Sofia University in Bulgaria (after having started in nuclear physics) and a Ph.D. in Business Administration from Duke University. Professor Chernev’s research applies theories and concepts related to consumer behavior and managerial decision making to develop successful corporate branding and customer management strategies. His research has been published in leading marketing journals, and he has received numerous teaching and research awards.

Professor Chernev serves on the editorial boards of the top academic journals and has advised numerous companies on issues such as strategic marketing, new product development, and customer management policies. Professor Chernev teaches the core marketing management course to MBA students, behavioral decision theory to Ph.D. students, and various executive education programmes.

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