Allen M. Weiss has a Ph.D. from University of Wisconsin, an MBA from University of Kansas, an M.A. from The Ohio State University, and a B.Sc. from UC-Santa Barbara. He is currently Professor of Marketing at the University of Southern California's Marshall School of Business.

He primarily studies technology marketing, particularly how firms make decisions in technologically sophisticated markets. His research has published in the Journal of Marketing Research, Journal of Marketing, Management Science, Organization Science, and Journal of Financial Economics. Professor Weiss consults with high-technology and internet firms, including Intel Corporation, Texas Instruments, COMPAQ, and IBM.

Reviewed books: