Andy Milligan is a leading international consultant on brand and business culture. He has worked for almost 20 years advising major organisations on strategies for brand building, customer experience and internal culture as well as running seminars and conferences on brand alignment and employee engagement worldwide.

Andy has worked on a wide range of projects internationally and across a number of market sectors including airlines, financial services, packaged goods, telecommunications, sports and leisure. He has directed major projects in Japan, South Korea, Singapore, the USA and throughout Europe.

Andy appears regularly in the media to comment on brand issues including appearances on CNN, SKY, CNBC and the BBC. He is an acclaimed author on the subject of branding and has published four bestselling books: Uncommon Practice and See Feel Think Do with Shaun Smith, Brand it like Beckham which analyses how the Beckham brand has become a global phenomenon and Don’t Mess With The Logo, co-written with the designer Jon Edge, which has been described as doing “for brand management what the Haynes workshop manuals do for cars." Making it simple, easy to understand and enjoyable!

Andy is a founder and Partner in The Caffeine Partnership which helps businesses, their brands and people develop and grow.

Reviewed books: