Charles J. Fombrun
Professor Fombrun is the author, most recently, of the acclaimed Reputation: Realizing Value from the Corporate Image (Harvard Business School Press, 1996). Previous books include Strategic Human Resource Management (Wiley & Sons, 1984), and Turning Points: Creating Strategic Change in Corporations (McGraw-Hill, 1992).
Professor Fombrun has also published over 50 articles in leading research and professional journals such as Administrative Science Quarterly, Academy of Management Journal, Sloan Management Review, Strategic Management Journal, and Organizational Dynamics. In substance, his work addresses three areas: How companies build and sustain valuable reputations; how they plan and execute radical change; and how they manage their resources strategically.
Professor Fombrun is a frequent speaker and active contributor to national and international conferences on current management topics. He has designed and taught executive programs at Columbia University, the Wharton School, and New York University, and also speaks and consults to companies about reputation management and organizational change. He serves on numerous editorial boards, including Administrative Science Quarterly, Strategic Management Journal, Academy of Management Review, Academy of Management Journal, Human Resource Management, and Human Resource Planning. He is co-founder and editor-in-chief of Corporate Reputation Review, a quarterly journal, and founded the Reputation Institute, an organization devoted to research, measurement, and valuation of corporate reputations.