He was co-Investigator of the Stanford Health Disease Prevention Program for five years in theearly 1980s. During this time he contributed substantially to the development and empiricaltesting of communication strategies for this pioneering health promotion program.

In recent years, Prof. Rogers' interests have grown to include studies of agenda-setting on topicsof national concern; campaign strategy and interorganizational networking in healthcommunication campaigns; and the role of technology transfer in hi-tech industry. His 1984 book,Silicon Valley Fever, co-authored with Judith Larsen, Vice-President of Dataquest, was a widely-read view of the history of hi tech" in Northern California, and was translated into Japanese andother languages.

He also has extensive experience in the United States and in Third World countries dealing withfamily planning and health. He also has studied the diffusion of agricultural innovations acrosscultures for many years.Prof. Rogers received his PhD at Iowa State University. Subsequently he has taught at OhioState University, National University of Columbia at Bogota, Michigan State University, Universityof Michigan, Stanford University, and the University of Southern California, where he was WalterAnnenberg Professor of Communications.

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