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Frederick E. Webster
Frederick E. Webster, Jr., is Charles Henry Jones Third Century Professor of Management at the Amos Tuck School of Business Administration at Dartmouth College. He earned his AB from Dartmouth College, 1959; an MBA from Tuck School of Business, 1960; and his PhD from Stanford University, 1964. An active consultant for many leading firms throughout the United States and abroad, he is also the author of Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company (Wiley), among other publications. He is also a trustee of the Marketing Science Institute and a past director of the American Marketing Association.