Jim Holden is a pioneer in the development of competitive selling methodology for salespeople. As Chairman and CEO of Holden International, the largest independently owned business development firm specializing in sales performance solutions, he and his management team place heavy emphasis on the usability and effectiveness of their services. It is that same emphasis, as well as his desire to further the development of sales professionals by sharing the expertize he has gained during 30 years of successful selling, that have led to the creation of this field guide.

Underscoring the author's personal endeavors is a love of competition, the hallmark of a Selling Fox. When not involved in the business or with customers, he can often be found enjoying one of his favorite pursuits, racing his  Ferrari 360 Challenge Car.

He and his wife Chris are also involved in programs designed to help break the cycle of homelessness in the city of Chgicago and are equally supportive of their local church. Very fond of animals, they are active with the Brookfield Zoo, where Chris serves as a trustee.

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