James A. Narus is Professor of Business Marketing at the Babcock Graduate School of Management, Wake Forest University in Charlotte, North Carolina, and a Diostinguished Research Fellow at the Institute for the study of Business Markets at the Pennsylvania State University. He joined the faculty of the Babcock School in 1988. Professor Narus's teaching, research, and consulting interests include value-based marketing, the management of market offerings, distribution channel design and management, and partnerships and networks within business markets.

Professor Narus routinely teaches courses on business-to-business marketing and marketing management in the Babcock School's full-time, evening, executive, and Charlotte MBA programs. His teaching portfolio includes such courses as marketing channel management, strategic account management, sales management, marketing strategy and policy, brand management, and advertising management. Over the years, Professor Narus has taught in executive development programs at Northwestern University, Pennsylvania State University, the University of Texas at Austin, and Texas A&M University, as well as in international management seminars at the Universidad Torcuato Di Tella (Argentina), Copenhagen Business School (Denmark), Bordeaux School of Management (France), University College Dublin (Ireland), and Twente University (The Netherlands).

Professor Narus has written numerous articles and research papers on business market management topics. These articles have appeared in the Harvard Business Review, Sloan Management Review, California Management Review, and the Journal of Marketing, among other journals.

Along with Professor James C. Anderson of the Kellogg Graduate School of Northwestern University and Professor Nirmalya Kumar of the London Business School, Professor Narus is co-author of the book Value Merchants. Professor Narus also authored the book Connect with Your Suppliers: A Wholesaler-Distributor's Guide to Electronic Communications Systems, which was published in 2005.

Professor Narus is a member of the editorial review boards of the Journal of Business-to-Business Marketing and the Journal of Marketing Channels, as well as an ad hoc reviewer for several other publications. He is a longstanding member of the American Marketing Association. For seven years, he served as the coordinator of its Business-to-Business Marketing Special Interest Group. Professor Narus belongs to the NAPM-Carolinas and Virginia, an affiliate of the Institute for Supply Management, and is a member of the Charlotte North Rotary Club.

Professor Narus has provided management consulting expertise or executive training seminars for numerous corporations including the Allen-Bradley Company, DuPont, Eastman Chemicals, Gardner-Denver Corporation, General Motors, S. C. Johnson, McKinsey & Company, Merck, Pacific Technologies, Parker-Hannifin Corporation, Rockwell Automation, and the Toronto Dominion Bank. Prior to his academic career, Professor Narus worked as a market research analyst and fellow in the corporate marketing research division of E.I. duPont de Nemours and Company, Inc. There, he conducted studies on a variety of issues related to distribution channel management. He earned his doctorate in marketing management from Syracuse University in 1981.

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