John O'Keeffe is Group Vice President, the Procter & Gamble Company, one of the world's largest consumer goods companies with many famous brands. He has had a fast-track career through marketing and general management, with worldwide experience. And has used these techniques to get breakthrough results in a wide range of businesses.

He started up business in the Middle East in his early career; became Country Manager of Greece at 32; spent time in the U.S. parent; was General Manager of Taiwan; and then Managing Director of the U.K. at 38. He became Regional Vice President for Northern Europe, and was in 1995 made president Health and Beauty Care Products Europe, and a Group Vice President, the Procter & Gamble Company.

He has a Masters Degree in Chemical Engineering from Cambridge. He played hockey for England at 19, and was in the preliminary squad for the Munich Olympics of 1972.

Reviewed books: