Malcolm McDonald, MA (Oxon), MSc, PhD, D.Litt., FCIM, FRSA, was until recently Professor of Marketing Planning and Director of the Distance Education Centre at the Cranfield School of Management and a Director of a number of companies, and is now a Emeritus Professor at the University. Malcolm is a graduate in English Language and Litterarture from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from the Cranfield Institute of Technology as well as a Honorary Doctorate from the Bradford University. He has extensive industrial experience, including a number of years as Marketing Director of Canada Dry. During the past four years he has run a series of successful seminars and workshops on marketing planning in the UK, Europe, the Far East, Australasia and the USA. He has written ten books on marketing and many of his papers have been published. He is Editor of International Marketing Review.

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