Martin Lindstrom is recognized by Forbes as one of the world's primary online branding gurus. His latest best-selling book Clicks, Bricks & Brands, written in partnership with the 1-to-1 team of Don Peppers and Martha Rogers Ph.d, has revolutionized the book industry with its introduction of the world's first DualBook™, a clicks-&-bricks subscription-based book concept.

Martin Lindstrom was co-founder of Europe's largest Web-development group, BBDO Interactive Europe (today Framfab), in 1994; co-founder of Australia/Asia's largest interactive agency group, BBDO Interactive in 1996, COO for BTLookSmart™, a worldwide joint venture between British Telecom and LookSmart until 2000 and is today Senior Vice President for Digitas Europe Inc.

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