Noel Capon, BSc, University of London, 1960; PhD, 1964; Dip BA, Manchester Business School, 1968; MBA, Harvard, 1969; PhD, Columbia, 1975.

He holds the R.C. Kopf Professorship of International Marketing and is the Chair of the Marketing Division at Columbia Business School, where he has been since 1979.

Professor Capon teaches a Marketing Strategy core course and the electives Strategic Marketing Planning, Developing and Managing Strategic Customers Sales Management and Strategic Issues in the Marketing of Financial Services. His research interests are in key account management, the marketing of financial services, marketing planning and strategy, and the determinants of corporate financial performance. He has published more than 80 articles, book chapters and books. His latest books — Key Account Management and Planning, Marketing Management in the 21st Century and Everybody Markets — will be published shortly. Capon has received several teaching prizes, as well as the Chazen International Innovation Prize in 1996. He has taught in many countries and held visiting professor appointments in France, Hong Kong and the People's Republic of China.

Reviewed books: