Pervaiz K. Ahmed currently holds the Chair in Manageemnt, at the University of Wolverhampton. Professor Ahmed is based at the University Business School, where he is Head of the Centre for Enterprise Excellence at the University Business School and Director of the Japanese Management Research Unit. He has published widely in academic and practioner journals. Previously, he was associated with Unilever, working with Birds Eye Walls, Van den Berg Foods, Lever Europe and Elida Faberge. He is actively engaged as an adviser to companies and institutes across Europe and Far East Asia. He is a regular speaker at international venues in the field of Quality, Innovation and Knowledge Management.

Reviewed books: