Ronald J. Baker, CPA, is the author of The Firm of the Future, Pricing on Purpose, and Measure What Matters to Customers, all from Wiley, and Professional's Guide to Value Pricing, Sixth Edition. He is founder of VeraSage Institute, a think tank dedicated to teaching value pricing to professionals around the world. A frequent speaker and consultant to professional knowledge firms on implementing Total Quality Service and Value Pricing, he has been appointed to the AICPA's Group of One Hundred, a think tank of leaders to address the future of the CPA profession. He was named to Accounting Today's 2001, 2002, 2003, 2004, 2005, and 2006 Top 100 Most Influential People in the profession.

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