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Steve Rivkin
by
Roland Buresund
—
last modified
2007-05-21 11:16
Steve Rivkin is coauthor of
The New Positioning
and
The Power of Simplicity
and head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corp., and Horizon Health System. He is based in Glen Rock, New Jersey.
Reviewed books:
The New Positioning
The Power of Simplicity
Differentiate or Die
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