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Steve Strid
Steve Strid is an American brand consultant who has been behind the scenes in building bards such as Absolut, Magic, Light My Fire, Libresse and Baby Björn. He has worked with multinational corporations and advertising agencies on everything from individual global campaigns to complete strategy and branding programmes. He has also written a play and numerous articles for publications such as the Sunday Times, the Guardian, the Los Angeles Times, Innova and Reflexions.