William C. Johnson is a Full-Professor of Marketing in Nova Southeastern University's School of Business & Entrepreneurship. He teaches several marketing courses at both the masters' and doctoral levels. Bill also has consulted with the soft drink, healthcare, personal care, telecommunications, and  industrial chemical industries. He has also worked with a variety of small businesses in Broward County in dealing with their marketing problems.

Bill received his Ph.D in Business from Arizona State University in 1985.  He has taught in higher education for over 19 years.  During that time he has  published widely in such journals as The Journal of Applied Management and Entrepreneurship, International Journal of Value-based Management, Journal of Food Service Research, Management Decision, Journal of Business and Industrial Marketing, Computers and Industrial Engineering International Journal, Marketing Education Review, The Journal of Marketing in Higher Education, Marketing News, International Business Chronicle, Arizona Business Education Journal, The Marketing Connection, Industrial Engineering International Journal and Beverage World. He has also co-authored three textbooks, Total Quality in Marketing; Designing and Delivering Superior Customer Value: Concepts, Cases and Applications; and Business Process Orientation: Gaining the e-business competitive advantage.

Finally, Bill has conducted international education seminars to businesspeople from Brazil, Taiwan, Thailand, Indonesia and China.

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