30 Minutes to Write a Business Plan

30 Minutes Series

Brian Finch

Publisher: Kogan Page, 1997 , 64 pages

ISBN: 0-7494-2364-1

Synopsis:

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So you've got a business start-up idea. You're sure it's a winner — but how do you turn that idea into a reality?

In just 30 minutes this practical pocket book will show you how to:

• get your facts and figures right
• identify your market and competition and present the information professionally.

Expert advice and handy checklists ensure that you are on the right track — and one step closer to the business of your dreams!

Table of Contents:

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1. The Structure of the Plan
1. Start with a Summary
2. The Background
3. Outline of the Business/Organisation
4. The Market
5. Trading Summary
6. The Propposal
7. Risks
8. Public Documents
2. The Internal Business Plan
9. What is Different about Internal Plans?
10. How to Use Plans to Help Run Businesses
11. Why Business Plans Often Don't Work
12. Setting Objectives
13. The Corporation Vision: Soft Data and Hard Data
14. Involving Staff: Building the Team
15. Successful Communication
16. Planning for People and Skills
17. Producing and Using the Internal Plan
18. Managing the Process
3. The Mechanics of Writing the Plan
19. Getting Ideas Together
20. Make it Easy
21. Facts → Numbers → Evidence
22. Cash Now
23. The Five-Year Forecast
24. Why You Shouldn't Lie
25. Don't Sell Your Story by the Kilogramme, Use Appendices
26. Timing: Don't Leave it So Late!
27. Presentation is Not All
28. You Only Get One Chance
29. Confidentiality
4. Appendix: Business Plan Contents — A Checklist