Absolut

Historien om flaskan

Carl Hamilton

Publisher: Norstedts, 1994 , 315 pages

ISBN: 91-1-952472-2

Synopsis:

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In this history of America's favorite vodka, a journalist reveals how Swedish marketing executives and government officials successfully promoted the importing of Swedish vodka into the the United States by masterminding media campaigns that introduced their product - which was first created in 1978 - as a 400-year-old traditional beverage.

Table of Contents:

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• Vi skall till månen
• Allt eller intet
• Missmod och förräderi
• Bland rödskinnen
• Elakt spel på Berlington House
• I det undermedvetnas grottor
• Möte på Madison Avenue
• En världsomsegling under havet
• I badkaret
• Trollkarlens hatt
• Drottningen av New York
• Helan går