Big Deal, 2nd Ed.
2000 and Beyond
Publisher: Warner / Grand Central Publishing / Hachette, 2000 , 832 pages
ISBN: 0-446-52642-8
Synopsis:
- Toggle Synopsis
-
Table of Contents:
- Toggle Table of Contents
-
- One: Past as Prelude
- The Digital World Cometh
- Mel, Barry, and Sumner Go Digital
- History's Shadow
- The Rise and Fall of the Conglomerate
- The Deal Decade: Early Years
- Troubled Years
- The Merits of Mergers: The Good, the Bad, and the Ugly
- Two: The Strategic Challenge
- The Strategic Dilemma
- The Energy Wars: Globalization Reigns
- Metamorphosis: Conglomerates Transformed
- Financial Services in the Digital Age
- The Telco Revolution: The Story of Ma Bell, Her Children, and Her Rivals
- Racing Towards Cyberspace: The Media and the Message in the Age of Convergence
- The Tumultuous World of Health Care
- Three: Doing the Deal
- A Guide to the Players
- The Price
- Structuring the Deal
- Implementing the Deal
- Offense: Battlefield Tactics
- Defense: Fight or Sell?
- Defense: Building the Battlements
- Defense: Battlefield Tactics
- The Government Intervenes
Reviews:
Big Deal
Rating: ******** (Very good)
In my opinion a pretty good book.
It starts with the history and goes forward via cases to some mechanics and strategies. The only drawback is its size: when is an abridged edition coming out?