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Brand Warriors

Corporate Leaders Share Their Winning Strategies

Fiona Gilmore

Publisher: HarperCollins, 1997

ISBN: 0-00-255867-X

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Table of Contents:

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Reviews:

Brand Warriors

by Roland Buresund — last modified 2007-05-21 11:39

Rating: (Not Rated)

A lot of case studies. Maybe fun if you work in the subject area, but otherwise skip it.
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