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Business Plan Guidebook, 2nd Ed.
With Financial Spreadsheets
Publisher: Dryden Press, 1994
ISBN: 0-03-074682-5
Synopsis:
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Table of Contents:
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- Chapter 1 Planning
- The Business Plan
- Chapter 2 The Business Plan: An Overview
- Executive Summary
- Tables of Contents
- Introduction
- Chapter 3 The Industry
- Industry Trends
- Chapter 4 Marketing Assessment and Issues
- Products and Services
- Location
- Target Market
- Competitive Advantage
- Pricing
- Promotion
- Compiling Marketing Data
- Chapter 5 Organizing and Managing the Business
- Description of the Business
- Organization
- Human Resources Management
- Risk
- Suppliers
- Customers
- Chapter 6 Financial Planning for the Small Business Venture
- Source of Funds
- Pro Forma Balance Sheet
- Cash Flow
- Chapter 7 Other Pertinent Information
- Resumes of Principals
- Professional References
- Appendix A Financial Templates
- Appendix B Business Plan — Mountain Creme
Reviews:
Business Plan Guidebook
Rating: * (Excrement)
In reality a manual to the enclosed spreadsheets. They stink as well…
But the book has one good feature: the pages are pre-perforated, so it is possible to easily rip them off and use to light a fire with.