Business Plans for Dummies®

A Reference for the Rest of Us!

Paul Tiffany, Steven Peterson

Publisher: IDG, 1997 , 354 pages

ISBN: 1-56884-868-4

Synopsis:

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Are you an entrepreneur, executive, or a manager charged with creating a business plan, but don't know where to begin? Don't wory! With Business Plans for Dummies® as your handy reference, you'll find quick, easy solutions to all of your planning dilemmas. Equipped with tips, techniques, and expert advice, you'll develop a dynamite business plan like a pro in no time!

Table of Contents:

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• Foreword
• Introduction
• Part I: Determining Where You Want to Go
• Chapter 1: Starting Your Business Plan
• Chapter 2: Charting the Proper Course
• Chapter 3: Settimng Off in the Right Direction
• Part II: Sizing Up Your Marketplace
• Chapter 4: Checking Out the Business Environment
• Chapter 5: Taking a Closer Look at Customers
• Chapter 6: Dividing Customers into Groups
• Chapter 7: Scoping Out Your Competition
• Part III: Weighing Your Company's Prospects
• Chapter 8: Establishing Your Starting Position
• Chapter 9: Focusing On What You Do Best
• Chapter 10: Figuring Out Financials
• Chapter 11: Forecasting and Budgeting
• Part IV: Looking to the Future
• Chapter 12: Preparing for Change
• Chapter 13: Thinking Strategically
• Chapter 14: Managing More than One Product
• Part V: A Planners Toolkit
• Chapter 15: Making Your Business Plan Work
• Chapter 16: Learning From Others: A Sample Business Plan
• Part VI: The Part of Tens
• Chapter 17: Ten Questions to Ask about Your Plan
• Chapter 18: Top Ten Business-Planning Never-Evers
• Chapter 19: Ten of the Best-Planned Organizations Around