Branding Yourself

How to Look, Sound and Behave Your Way to Success

Mary Spillane

Publisher: Pan, 2000 , 389 pages

ISBN: 0-330-48148-7

Synopsis:

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First impressions last

Making an immediate impact is vital. You can learn how to do it in any situation without ever compromising the real you. Be yourself — and be successful.

Think of Branding Yourself as a user guide to your image. It gives you the tools that enable you to focus your identity clearly and powerfully. Achieve success with your self-image and get what you want, whether it's seeking promotion, making a fresh start or looking for your first job.

Branding Yourself is full of practical, usable advice:

• Priority assessment worksheets
• Invaluable checklists
• Real-world case studies
• Guidelines for interviews, meetings and presentations

Crucial areas like clothing and accessories, body language and manners are covered to let you present a strong, clear identity and make the impression you want to make.

It doesn't matter if you're self-employed, work within a corporate structure or are an entrepreneur, the principles are the same: be someone people can do business with successfully. That means looking and acting the part in one effective package.

Branding Yourself is relevant to men and women; it encompasses formal and casual situations, crosses international cultural boundaries and deals with questions of sexual politics.

Table of Contents:

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• Introduction

1. Why You Need a Brand
2. Defining Your Brand
3. Sounding the Part
4. Acting the Part
5. Looking the Part: Women
6. Looking the Part: Men
7. Influencing Others
8. Presenting... Yourself
9. Sex at Work

• Conclusion
• Further Reading