Business for Foundation Degrees and Higher Awards

The Core Textbook for Foundation Degrees in Business

Rob Dransfield, Eddie Fox, Philip Guy, Dave Needham, Janice Wilde

Publisher: Heinemann, 2004 , 761 pages

ISBN: 0-435-28533-5

Synopsis:

Toggle Synopsis

Written for students on Foundation Degree and Level 4/5 courses in Business, this book contains up-to-date coverage of core business topics in an accessible and work-based format. It is the ideal companion to help you get the most from your studies and work-based experience.

Business for Foundation Degrees and Higher Awards offers you:

• In-depth content — written by authors who are experienced lecturers and subject specialists
• Learning strategies section — to give you all the skills you need to tackle academic study with confidence
• extracts from periodicals, journals and sources — to provide quotable material
• case studies that reflect today's business environment — to broaden your studies and provide academic rigour
• Workbox section — ideas for how to apply your knowledge in the workplace
• essential professional development section — to help you succeed in your business career
• reading suggestions — to help you go further

Suitable for:

• Sector-endorsed Foundation Degree in Business
• Edexcel Foundation Degree in Business
• BTEC Higher National Certificate in Business
• BTEC Higher National Diploma in Business
  

Table of Contents:

Toggle Table of Contents

• Unit 1: Learning Strategies
• Chapter 1: Introduction to learning strategies
• Unit 2: Professional Development
• Chapter 1: Personal and career development
• Chapter 2: Personal development and learning targets
• Chapter 3: Interpersonal and transferable skills
• Chapter 4: Self-managed learning in a professional context
• Unit 3: Employability skills
• Chapter 1: Responsibilities and performance
• Chapter 2: The dynamics of working with others
• Chapter 3: Solving problems
• Chapter 4: Handling, processing and communicating information
• Unit 4: Foundations of organisations and behaviour
• Chapter 1: Organisational structure and culture
• Chapter 2: Approaches to management and leadership
• Chapter 3: Motivational theories
• Chapter 4: Working with others: teamwork, groups and group dynamics
• Unit 5: Foundations of the business environment
• Chapter 1: Objectives and responsibilities of organisations
• Chapter 2: Economic, social and global environment
• Chapter 3: Behaviour of organisations in their market environment
• Chapter 4: International trade and the European dimension
• Unit 6: Foundations of finance and managing financial decisions
• Chapter 1: Sources of finance
• Chapter 2: Finance as a resource
• Chapter 3: Financial performance
• Chapter 4: Financial decisions
• Unit 7: Foundations of business strategy
• Chapter 1: Strategy formulation
• Chapter 2: Strategic planning
• Chapter 3: Strategy evaluation and selection
• Chapter 4: Strategy implementation
• Unit 8: Foundations of marketing
• Chapter 1: Concept and process of marketing
• Chapter 2: Segmentation, targeting and positioning
• Chapter 3: Marketing mix
• Chapter 4: Different marketing segments and contexts
• Unit 9: Foundations of business decision making
• Chapter 1: Sources for the collection of data
• Chapter 2: Techniques to analyse data
• Chapter 3: Producing information in appropriate formats
• Chapter 4: Software-generated information
• Unit 10: Carrying out a research project
• Chapter 1: Research proposal
• Chapter 2: Primary and secondary sources
• Chapter 3: Research project
• Chapter 4: Present and evaluate
• Unit 11: Foundations of law
• Chapter 1: Essential elements of a valid contract and its role in business
• Chapter 2: Specific terms in a business contract
• Chapter 3: The law of tort and business
• Chapter 4: Elements of neglience