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Co-opetition
Ett revolutionerande begrepp som innebär en ny definition på konkurrens och samarbete på marknaden
Publisher: ISL, 1996
ISBN: 91-7698-061-8
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Reviews:
Co-opetition
Rating: (Not Rated)
Increadibly interesting concept, which unfortunately is impossible to utilise in reality, as it assumes that the counter-parties are rational beings, which in my experience is never true.