Competitive Strategy
Techniques for Analyzing Industries and Competitors
Publisher: Free Press, 1980
ISBN: 0-02-925360-8
Keywords:
Strategy
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Reviews:
Competitive Strategy
Rating: ***** (OK)
A classical work. Gives a pretty naive picture of the market and generic stratgies. In fact. not even Monitor uses his techniques anymore, but you must know them by heart.
Foundations of Corporate Success