Conclusion, 3^rd Ed.

International Enterprise

The Open University

Publisher: The Open University, 2001

ISBN: 0-7492-7686-X

Synopsis:

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Table of Contents:

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0. Introduction
• Background to the unit
• Aims and objectives
• Overview of the unit
1. The Course Model and Main Themes
• 1.1 Diversity
• Culture and Technology
• 1.2 Decisions
• Internationalization: Why, Where and How?
• Global vs. Local
2. Final Review
• 2.1 Conclusions to Sections and Units
• 2.2 Activities and Review Questions
• 2.3 Hewlett-Packard: Integrating What You Have Learned
• HP Inks Printer Deals in Brazil
• UK Ideas Factory is Model for the World
• The Price is Right at Hewlett-Packard
• Adapting to the Unknowable
• Hewlett-Packard Strategies to Increase Return on Intellectual Capital
• How Hewlett-Packard Continues to Grow and Grow
• Empowering the Organization
• The Virtual Factory
• Defeating the Cover Jinx
• Empowering the Organization
• A Legend in the Making