Conclusion: Planning Your Resource Use

Managing Resources for the Market -- Block 8

The Open University

Publisher: The Open University, 1998

ISBN: 0-7492-7104-3

Synopsis:

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Table of Contents:

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• Session 1 Theoretical Themes Revisited
• 1.1 Point of Departure
• 1.2 Market Economics
• Consumer behaviour
• Time-preference effects
• 1.3 Labour Market Decisions
• 1.4 The Economics of Operations
• Session 2 Planning Your Resource Use
• 2.1 Setting Objectives
• The function of planning
• Starting position
• Setting the targets
• 2.2 Gathering and Sifting Information
• Competition analysis
• Current products, services and customers
• 2.3 Identifying Resources
• Human resources
• Physical resources
• Summary
• 2.4 Producing a Plan
• Outline plan
• The summary
• Aims
• Business/project and its industry
• Marketing
• Product/services
• Markets
• Pricing, distribution and promotion
• Production
• Operations
• Product development
• Human resources
• Finance
• Financial highlights, risks and assumptions
• Optional items to include in appendices
• Session 3 Closing Points
• 3.1 Presenting Your Proposals
• First impressions
• Presentation
• Presenting to investors
• Communicating with staff
• 3.2 Developing Your Career
• Taking stock
• Strategic frameworks
• Role of senior management