Crowdsourcing

How the Power of the Crowd is Driving the Future of Business

Jeff Howe

Publisher: Random House, 2009 , 312 pages

ISBN: 978-1-9052-1115-9

Synopsis:

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Crowdsourcing noun 1 the act of taking a job taditionally performed by employees and outsourcing it to an undefined, generally large group of people in the form of an open call. 2 the buzzword we all need to understand.

Table of Contents:

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• Introduction
  The Dawn of the Human Network
• Section I How We Got There
  1. The Rise of the Amateur
     Fueling the Crowdsourcing Engine
  2. From So Simple a Beginning
     Drawing the Blueprint for Crowdsourcing
  3. Faster, Cheaper, Smarter, Easier
     Democratizing the Means of Production
  4. The Rise and Fall of the Firm
     Turning Community into Commerce
• Section II Where We Are
  5. The Most Universal Quality
     Why Diversity Trumps Ability
  6. What the Crowd Knows
     Collective Intelligence in Action
  7. What the Crowd Creates
     How the 1 Percent Is Changing the Way Work Gets Done
  8. What the Crowd Thinks
     How the 10 Percent Filters the Wheat from the Chaff
  9. What the Crowd Funds
     Reinventing Finance, Ten Bucks at a Time
• Section III Where We're Going
  10. Tomorrow's Crowd
      The Age of the Digital Native
  11. Conclusion
      The Rules of Crwodsourcing