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Direct Marketing
An Integrated Approach
Publisher: McGraw-Hill, 1998
ISBN: 0-07-115951-7
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Reviews:
Direct Marketing
Rating: (Not Rated)
This is in reality only a basic marketing book, that tries to remove advertising and add some CRM and call it DM. It's not even very good. It is supposed to be accompanied by four diskettes with Powerpoint presentations, but instead you get some strange software that neads to be installed on a Windows'95 machine (which I refused). Skip it.