Niche Marketing for Coaches
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Get Clients Now!™
A 28-Day Marketing Program for Professionals and Consultants
Publisher: Amacom, 1999 , 214 pages
ISBN: 0-8144-7992-8
Synopsis:
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In a world where the average consumer is bombarded with more than 4,000 marketing messages each day, how can you make your voice heard above the din? How can you make your service stand out from the crowd? How can you reach the marketing-weary public and attract new clients? Get Clients Now!™ shows you how. This inspirational and motivational book features a 28-day marketing program that shows you how to locate, land, and keep new clients in greater numbers than you've ever dreamed possible.
Table of Contents:
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- Foreword
- Acknowledgments
- Introduction
- Part I The Setup
- Chapter 1 What Really Works? Effective Marketing Strategies
- Chapter 2 Where Do You Start? The Marketing and Sales Cycle
- Chapter 3 Where Are You Headed? Setting Your Sales and Marketing Goal
- Part II The System
- Chapter 4 What's Stopping You?
Selecting Your Success Ingredients - Chapter 5 Here's What to Do:
Choosing From the Action Plan Menu - Chapter 6 You're Ready … Let's Go!
Putting the System into Action - Part II The Strategies
- Chapter 7 Filling the Pipleline: When You Don't Have Enough Phone Numbers to Call
- Chapter 8 Following Up: When You Have Plenty of Numbers But You're Not Calling
- Chapter 9 Getting Presentations: When You're Making (or Taking) Calls But Not Getting Appointments
- Chapter 10 Closing Sales: When You're Making Appointments But Not Getting Sales
Reviews:
Get Clients Now!™
Rating: *** (Disappointing)
A good book that absolutely doesn't live up to its title.