How to Get Ahead in Business

The Book of the TV Campaign

Tom Cannon

Publisher: Virgin, 1993 , 260 pages

ISBN: 1-85227-423-9

Synopsis:

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Witty, authorative, comprehensive, informative and fun.

How to Get Ahead in Business is the utlimate distillation of business knowledge.

Selected by Professor Tom Cannon, former Director of the Manchester Business School, here in one wide-ranging collection are the sharpest insights, the finest writing and the freshest thinking from the world of business. The wisdom of classic texts; the most up-to-date views; humour and inspiration — How to Get Ahead in Business has it all.

From Machiavelli to Peter Drucker, Tom Peters and Charles Handy; from Sun Tzu to Lee Iacocca, Richard Branson andf Anita Roddick; and from Samuel Smiles to Michael Porter, Mark McCormack and John Harvey-Jones, here is the definitive reader for every businessman, entrepreneur or student of business.

Table of Contents:

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• Foreword by Richard Branson
• Introduction

1. My Way
   Success Stories
2. Leader of the Pack
   How to Lead
3. It's Getting Better All the Time
   How to Be an Outstanding Manager
4. Another Sleepless Night
   Managing Time, Managing Stress, Managing Yourself
5. High Hopes
   Achieving Goals and Motivating Others
6. Imagine
   Strategies and Scenarios
7. You Got What It Takes
   The Competitive Edge
8. I've Gotta Getta Message to You
   Marketing, Advertising and Sales
9. Speak to Me Pretty
   Communication and Negotiation
10. Do What You Gotta Do
    Efficiency, Quality and Service
11. Money, Money, Money
    Managing Money
12. I Heard It on the Grapevine
    Getting the Best from Information
13. The Times They Are-a-Changin'
    Managing Change and Innovation — and Keeping Ahead in the Future
14. I Will Survive
    Learning from Mistakes and Coping with Adversity