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Ice to the Eskimos

How to Market a Product Nobody Wants

Jon Spoelstra

Publisher: HarperCollins, 1997

ISBN: 0-88-730851-1

Synopsis:

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Table of Contents:

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Reviews:

Ice to the Eskimos

by Roland Buresund — last modified 2007-05-21 11:36

Rating: (Not Rated)

A brilliant book about marketing in real life. And it is funny at the same time.
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