Innovation and Entrepreneurship

Practice and Principles

Peter F. Drucker

Publisher: Pan, 1985 , 306 pages

ISBN: 0-330-29465-2

Synopsis:

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Innovation and Entrepreneurship is the latest book from the acknowledged master of management writers. It explains the essential practices and strategies for successful extrepreneurial management, using international case studies to illustrate key points. The message is that any manager can become innovative/entrepreneurial, whether working in the private or public sectors, in large or small organisations.

Peter Drucker systematically examines the 'what, when and why' of his subject — policies and decisions; opportunities and risks; structures and tactics; remuneration and rewards.

Table of Contents:

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• Preface
• Introduction: The Entrepreneurial Economy
• Part One: The Practice of Innovation
1. Systematic Entrepreneurship
2. Purposeful Innovation and the Seven Sources for Innovative Opportunity
3. Source: The Unexpected
4. Source: Incongruities
5. Source: Process Need
6. Source: Industry and Market Structures
7. Source: Demographics
8. Source: Changes in Perception
9. Source: New Knowledge
10. The Bright Idea
11. Principles of Innovation
    
• Part Two: The Practice of Entrepreneurship
1. Entrepreneurial Management
2. The Entrepreneurial Business
3. Entrepreneurshipo in the Service Institution
4. The New Venture
   
• Part Three: Entrepreneurial Strategies
1. 'Fustest with the Mostest'
2. 'Hit Them Where They Ain't'
3. Ecological Niches
4. Changing Values and Characteristics
   
• Conclusion: The Entrepreneurial Society