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Innovation Killers
How Financial Tools Destroy Your Capacity to Do New Things
Publisher: Harvard Business School, 2010 , 49 pages
ISBN: 978-1-4221-3655-3
Synopsis:
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In this seminal article, innovation experts Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make — from focusing on the wrong customers to choosing the wrong products to develop — that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right.
Reviews:
Innovation Killers
Rating: ****** (Decent)
This is a short article, but pretty decent anyway. Worth reading if you're into innovation, and it manages to be interestinh.