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Kellogg on Marketing
The Kellog Marketing Faculty, Northwestern University
Publisher: Wiley, 2001
ISBN: 0-471-35399-X
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Reviews:
Kellogg on Marketing
Rating: (Not Rated)
Kellogg is supposed to be in the fore-front when it comes to marketing, but this book disappointed me. Some value were present, but most were small incremental steps on old knowledge. Not bad, but not worth buying either.