How to Establish a Unique Brand in the Consulting Profession
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Managing Consultants
Consultancy as the Management of Impressions
Publisher: The Open University, 1995 , 152 pages
ISBN: 0-335-19219-X
Synopsis:
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Managers are increasingly being convinced from all sides that traditional structures, systems and cultures are no longer appropriate to today's competitive conditions and that organizations must change fundamentally. It is in the context of these pressures that managers feel it increasingly necessary to seek external support by turning to those who offer some solution to these dilemmas — the management consultants. This book argues that the initial selection of a management consultancy and the subsequent evaluation of the quality of service they deliver are inherently problematic. Two root causes are identified: the structure and dynamics of the management consultancy industry and the characteristics of the management consultancy service. Timothy Clark examines how these problems are overcome by revealing the foundations of a successful and long-term client–consultant relationship. In a departure from previous analyses of management consultancy he argues that the key to understanding consultancy and its success is to appreciate that successful consultancy, in its methods at least, emphasizes the active management of the client–consultant relationship. At the core of successful consultancy is the art of impression management. A consultant seeks to create a reality which is persuades the client that they have purchased a high-quality service. The work of consultants is analysed and understood in terms of the theatrical analogy or dramaturgical metaphor. A consultancy intervention is therefore conceived of as a dramatic event. This is illustrated with references to two types of consultancy work – executive search (i.e. headhunting) and the work of management gurus.
Table of Contents:
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- Introduction
- The Management Consultancy Market
- The Characteristics of Manageemnt Consultancy Services
- Choosing a Management Consultant
- The Dramaturgical Metaphor
- Consultancy as Impression Management
Reviews:
Managing Consultants
Rating: ******* (Good)
Tells you how you should evaluate the consultants you buy, and the most common traps. A very interesting book.
It is a bit dry and academic (with references every other sentence), but after you read it, you have a changed perception. Good for both the academics, the practicing consultant and the consultant buyer alike.