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Marketing Myths that are Killing Business

The Cure for Death Wish Marketing

Kevin J. Clancy, Robert S. Shulman

Publisher: McGraw-Hill, 1993

ISBN: 0-07-011124-3

Keywords: Marketing

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Reviews:

Marketing Myths that are Killing Business

by Roland Buresund last modified 2009-08-31 16:08

Rating: ****** (Decent)

A classic, that is starting to feel juvenile.


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