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Marketing Planning for Services

Adrian Payne, Malcolm H. B. McDonald

Publisher: Butterworth-Heinemann, 1998

ISBN: 0-7506-3022-1

Keywords: Marketing

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Marketing Planning for Services

by Roland Buresund last modified 2009-08-31 17:32

Rating: ******* (Good)

In my opinion, a pretty good book about planned marketing of services.


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