Mastering Global Business

Your Single-Source Guide to Becoming a Master of Global Business

George Bickerstaffe, Tim Dickson

Publisher: Prentice Hall, 1999 , 367 pages

ISBN: 0-273-63706-1

Synopsis:

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Globalization. The most over-used word in business. What does it actually mean for your company? How do you make sense of what the real issue are for global businesses? How can you make your business truly global?

Global companies are local everywhere and foreign nowhere. Easy to say, but hard to do.

Managers need to learn how to handle brands, technologies, information, finance and people, innovatively and on a global scale, without creating stifling bureaucracies.

Here is your single source guide to becoming a master of global business.

Table of Contents:

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1. As business goes global
• Setting a course for the new global landscape
  Vijay Govindarajan and Anil Gupta
• Multinationals as regional flagships
  Alan Rugman
• How to build a global presence
  Anil Gupta and Vijay Govindarajan
• Making brands work around trhe world
  Jean-Noël Kapferer
• Strategists in the spider's web
  Jean-Pierre Jeannet
  
2. Gaining global competitiveness
• Success lies one step ahead of the consumer
  Leif Sjöblom
• Turning global presence into global competitive advantage
  Vijay Govindarajan and Anil Gupta
• Challenge of the overseas China
  Dominique Turpin
• Strategies for the global service firm
  Janine Nahapiet
  
• Hypercompetition closes in
  Richard D'Aveni
• The how and why of organizational learning
  Amy Edmondson and Bertrand Moingeon
  
3. Techno-world
• Managing innovation in the 24-hour laboratory
  Georges Haour
• Strategy lessons from a virtual corporation
  David Feeny
• Critical decision windows for networked markets
  Alexander Steyer
• Learning more by learning together
  Bertrand Quelin
• Balancing flexibility and global IT
  Donald Marchand
• Software sparks an innovation explosion
  James Brian Quinn
  
4. Creating the global organization
• Strategies for gloabl sourcing
  David Pyke
• Thinking clearly about outsourcing
  Carlos Cordon, Tom Vollmann and Jussi Heikkilä
• Safe ways to cross the merger minefield
  Sydney Finkelstein
• Reducing the risks of outsourced IT
  Leslie Willcocks
• Unchaining value in a new economic age
  Rafael Ramirez
• How subsidiaries can be more than bit players
  Karl Moore
  
5. Controlling the global organization
• Success is all in the mindset
  Vijay Govindarajan and Anil Gupta
• Creating leaders that are world-class
  Vladimir Pucik
• Strategic alliances: why Europe needs to catch up
  Bernard Garrette and Pierre Dussauge
• French boardrooms wake up slowly to the need for reform
  François Degeorge
• From downsizing to revitalization
  Keith Ruddle, Sue Dopson and Rosemary Stewart
• How to thrive in the knowledge economy
  Johan Roos
  
6. Cross-cultural management and leadership
• Strategies for managing diversity
  Philip Rosenzweig
• The art of employee communication: getting the right message across
  Ian Kessler
• National cultures, international business
  Michaël Segalla
• Uniting against the enemy without
  Leonard Greenhalgh
• Steering netween chaos and tyranny
  Roland Reitter and Guy Chassang
• Performance guidance and management systems for foreign subsidiaries
  Michel Lebas
  
7. Reaching the global customer
• Retailers rush to capture new markets
  Ross Davies and Megan Finney
• Strategies for retail globalization
  Jacques Horowitz and Nirmalya Kumar
• Rise of the cross-national manager
  Josep Franch and Kamran Kashani
  
• Selling across the culture gap
  Anne Macquin and Dominique Rouziès
• Reaching the virtual customer
  Jonathan Reynolds
• Luxuries for the happy many
  Bernard Dubois and Gilles Laurent
• Is your company really market-driven?
  Frederick Webster
  
8. Navigating the tides of global finance
• Global finance – the great equalizer
  Rory Knight
• Does the world catch a cold when Wall Street sneezes?
  Bernard Dumas
• Managing currency risk in a volative world
  Dennis Logue
• Accountants gather round different standards
  Stewart Hamilton
  
• Private insurers follow in goverment's footsteps
  Malcolm Stephens
  
9. Good citizenship: business and the state
• Who writes today's economic scripts?
  Jean-Pierre Lehmann
• Getting government on your side
  Joseph Massey
• Keeping ahead of the green regulators
  Elizabeth Howard
• How should multinationals set global workplace standards?
  Philip Rosenzweig
• Leading business beyond the bottom line
  Derek Abell
• Towards a philosophy of the company
  Yvon Pesqueux
  
10. Regional perspectives
• Asian tigers make way for the bamboo network
  Jean-Pierre Lehmann
• How to avoid the wall in China
  William Fischer and Dominique Turpin
• Latin America's emerging multinationals
  César Souza
• After the iron curtain, golden opportunities
  Jean-Paul Larçon
• Free trade: why the public is unconvinced
  Michael Knetter
• The EU grows wider and deeper
  Robin Pedler