New Product Development

Managing and Forecasting for Strategic Success

Robert J. Thomas

Publisher: Wiley, 1996

ISBN: 0-471-57226-8

Synopsis:

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Table of Contents:

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• Part 1: Structuring New Product Development
1. Why New Product Development?
2. Mediating Turbulent Business Environments
3. Anticipating Market Acceptance of New Products
4. Preparing the Organization for New Product Development
• Part 2: Managing New Product Development
1. The Ongoing Process of New Product Development
2. Building a New Product Decision Support System
• Part 3: New Product Development and Forecasting
1. Estimating Market Opportunity for New Products
2. New Product Sales Forecasting
3. New Product Financial Control
• Part 4: Implementing New Product Development
1. Test Marketing New Products
2. Market Entry Decisions
3. Launching and Tracking New Product Programs