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Readings in International Enterprise

John Drew

Publisher: Thomson, 1995 , 295 pages

ISBN: 1-86152-528-1

Synopsis:

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This is a comprehensive, up-to-date compendium of key readings on international business theory and practice. Selected for the Open Business School MBA courses on "International Enterprise", the collection includes some of the most influential articles to have appeared on the subject, drawn from both sides of the Atlantic.

The readings are divided into two parts. The first covers the theory and practice of international business strategies along with the human resource management necessary to develop these strategies across the world. The second part of the volume covers different sectors of international enterprise: communications, marketing, production, finance, business ethics.

The volume will be an essential companion to international business courses both at undergraduate and postgraduate levels.

Table of Contents:

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  • Part I: International enterprise: strategies and people
    1. The effects of gloablization and turbulence on policy-making processes
      Miriam L. Campanella
    2. The determinants and dynamics of national advantage
      Michael E. Porter
    3. Horses for courses: organizational forms for multinational corporations
      Sumantra Ghoshal and Nitin Nohria
    4. Thinking globally, acting locally
      Anthony G. Eames
    5. The internationalization of the firm: four Swedish cases
      Jan Johansson and Finn Wiedersheim-Paul
    6. Business environment assessment
      Daniel A. Sharp
    7. International economic integration: progress, prospects and implications
      David Henderson
    8. The cultural relativity of organizational practices and theories
      Geert Hofstede
    9. Developing a 'European' model of human resource management
      Chris Brewster
  • Part II: International enterprise: communications, marketing, production and finance
    1. Tech talk: how managers are stimulating global R&D communication
      Arnoud De Meyer
    2. Rattling SABRE: new ways to compete on information
      Max D. Hopper
    3. Technik: managers and management in Germany
      Peter Lawrence
    4. Finance and global competition: exploiting financial scope and coping with volative exchange rates
      Donald R. Lessard
    5. Trade, location of economic activity and the multinational enterprise: a search for an eclectic approach
      John H. Dunning
    6. Is manufacturing still special in the new world order?
      Richard Brown and DeAnne Julius

Reviews:

Readings in International Enterprise

by Roland Buresund last modified 2007-11-28 21:54

Rating: ****** (Decent)

School-literature.

It could be much worse. As it stands, it is a number of good authors with abridged articles, that have very little cohesion or correlation, except that they all talk about multinational/transnational/international issues.


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