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Strategic Marketing Planning and Evaluation

Geoff Lancaster, Lester Massingham

Publisher: Kogan Page, 1996

ISBN: 0-7494-1784-6

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Reviews:

Strategic Marketing Planning and Evaluation

by Roland Buresund — last modified 2007-05-21 11:31

Rating: (Not Rated)

An interesting book. If for nothing else, because it addresses the organization of the marketing department.
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