Supplemental Readings

International Enterprise

The Open University

Publisher: The Open University, 2000

ISBN: SUP51847-3

Synopsis:

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Table of Contents:

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• Introduction
• Top 200: The Rise of Global Corporate Power
• The Miracle of Trade
• The Organization of Global Servcie MNEs
• Culture
• Offshore English
• Chinese Culture and Management
• Technology
• The End of Work?
• Multinational Firms and the Diffusion of Skills and Technology
• The Property of the Mind
• Government
• How the European Union Works and How It Affects Business
• Economics
• Geography
• People
• Marketing
• From Value Chain to Value Constellation: Designing Interactive Strategy
• Revisiting Communication; A 'New Way' to Manage It
• Finance
• Operations
• Strategies for Global R & D
• Strategy
• Achieving the Core Competence — It's As Easy As 1, 2, 3 …
• Survey — Mastering Global Business 4: Safe Ways to Cross the Merger Minefield
• Conclusion