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The 10-Day MBA
A Step-by-Step Guide to Mastering the Skills Taught in Top Business Schools
Publisher: Piatkus, 1993
ISBN: 0-7499-1315-0
Synopsis:
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Table of Contents:
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- Introduction
- MBA Abbreviation Lexicon
- Day 1 Marketing
- The 7 Steps of Marketing Strategy Development
- The Buying process
- Segmentation
- Product Life Cycle
- Perceptual Mapping
- Margins
- The Marketing Mix and the 4 P's
- Positioning
- Distribution Channels
- Advertising
- Promotions
- Pricing
- Marketing Economics
- Day 2 Ethics
- Relativism
- Stakeholder Analysis
- Day 3 Accounting
- Accounting Rules
- Accounting Concepts
- The Financial Statements
- Ratio Analysis
- Managerial Accounting
- Day 4 Organizational Behavior
- Problem Solving Model
- Psychology Lessons
- Motivation
- Leadership
- Creativity
- On-the-Job Office Procedure
- Power
- The Organizational Model and Structures
- Systems Theory
- Organizational Evolution and Revolution
- Resistance to Change
- Day 5 Quantitative Analysis
- Decision Tree Analysis
- Cash Flow Analysis
- Net Present Value
- Probability Theory
- Regression Analysis and Forecasting
- Day 6 Finance
- Business Structures
- Beta Risk
- The Efficient Frontier
- Capital Asset Pricing Model
- The Efficient Market Hypothesis
- Investment Valuations
- Discounted Cash Flows
- Dividend Growth Model
- Capital Budgeting
- Capital Structure
- Dividend Policy
- Mergers and Acquisitions
- Day 7 Operations
- The History of Operations Research
- The Problem Solving Framework
- Flow Diagrams
- Linear Programming
- Gantt Charts
- Critical Path Method
- Queuing Theory
- Inventories
- Economic Order Quantities
- Material Requirements Planning
- Quality
- Information Technology
- Day 8 Economics
- Supply and Demand
- Microeconomics
- Opportunity Costs
- Marginal Utility
- Elasticity
- Market Structures
- Macroeconomics
- Keynesian and Monetarist Theory
- Gross National Product Accounting
- International Economics
- Day 9 Strategy
- The Seven S Model
- The Value Chain
- Integration and Expansion Strategies
- Industry Analysis
- Competitive Strategies
- Signaling
- Portfolio Strategies
- Globalization
- Synergy
- Incrementalism
- Day 10 MBA Mini-Courses
- Research
- Public Speaking
- Negotiating
- International Business
- Appendix Quantitative Analysis Tables
Reviews:
The 10-Day MBA
Rating: **** (Mediocre)
If you have an MBA: OK, otherwise: skip it!
I bought this book before I embarked on my MBA. I tried and tried to make sense of it, no luck (I may be imbecille, but I don't think so). It manages to skip over introductary materials, fails to explains the importance of different topics, have a focus on accounting and is in my opinion extremely boring to read.
After having re-read it recently, I believe it is an excellent refresher for many MBA topics and refreshingly witty, but as a starter book: no. As to living up to its title: get real, this wont accomplish you getting nearer an MBA or even getting the hang of the jargon. Buy Gorman's CIGt MBA Basics if you need to learn some jargon.