The Art of War for Executives

Donald G. Krause

Publisher: Nicholas Brealey, 1997 , 116 pages

ISBN: 1-85788-130-3

Synopsis:

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For years, business schools and professional consultants have turned to Sun Tzu's 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organization, competition, and cooperation.

Now the wisdom of Sun Tzu's The Art of War is made accessible to the modern reader. Not simply a new translation, this is the first book to provide a clear, easy-to-follow interpretation of the classic document. The Art of War for Executives reveals the brilliance of Sun Tzu &endash; and shows how to win on the battlefield of modern business. The tone and insight of the original classic remain, whilst incorporating the ideas of contemporary business philosophers, like Peters, Drucker, and Bennis.

Sun Tzu's ten principles for competitive success are:

Learn to fight	Show the way
Do it right	Know the facts
Expect the worst	Seize the day
Burn the bridges	Do it better
Pull together	Keep them guessing

Here at last is an accessible interpretation of Sun Tzu's The Art of War incorporating modern business lessons to make this classic text relevant and readable for today's executive facing strategic and competitive challenges.

Table of Contents:

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1. Introduction
2. Planning
3. Competitive Actions
4. Competitive Strategy
5. Positioning
6. Opportunity and Timing
7. Control
8. Managing Direct Conflict
9. Flexibility
10. Maneuvering
11. Types of Competitive Situations and Causes of Failure
12. Competitive Conditions and Offensive Strategy
13. Destroying Reputation
14. Gathering Intelligence
15. Appendix