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The Attention Economy
Understanding the New Currency of Business
Publisher: Harvard Business School, 2001
ISBN: 1-57851-871-7
Synopsis:
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Table of Contents:
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- A New Perspective on Business
Welcome to the Attention Economy - Attention, The Story So Far
What Attention Is and Isn't - Doing a Number on You
The Measurement of Attention - From Amoebas to Apes
The Psychobiology of Attention - Luddities Beware
Attention Technologies - The Hidden Persuaders
Lessons from the Attention Industries - Eyeballs and Cyber Malls
E-Commerce and Attention - Command Performance
Leadership and Attention - Focused Choices and Global Resources
Strategy and Attention - Off the Org Chart
Organizational Structure and Attention - You've Got (Lots and Lots of) Mail"
Managing Information, Knowledge, and Attention - From Myopia to Utopia
The Future of the Attention Economy
- A New Perspective on Business
Reviews:
The Attention Economy
Rating: ********** (Excellent)
I am probably getting old, but I think this book is one of the nominal works of the 21 century. At least, it is well written, provoking, eye-opening, intelligent, funny, etc. The only drawback is that it uses the oh-so popular format of structured chaos (i.e., lots of footnotes, blobs, sidelines, etc.), which sometimes makes it tiring to read, when you're not very motivated.
I think this book is very important, even if we already know that the attention economy exists, as it structures it and describes it very effectively.
But I may be getting old…