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The Creative Manager's Pocketbook
Publisher: Management Pocketbooks, 1991
ISBN: 1-870471-69-5
Synopsis:
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Table of Contents:
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- What is Creativity?
- Creativity & Management
- How Creative Are You?
- Producing Creative Ideas
- Selling Creative Ideas
- References and Further Reading
Reviews:
The Creative Manager's Pocketbook
Rating: (Not Rated)
A number of useful models in one place. You could say it was worth it weight in gold, especially as it is very thin and light. An excellent reminder book.