The Essence of Services Marketing
Publisher: Prentice Hall, 1993
ISBN: 0-13-284852-X
Keywords:
Marketing
Synopsis:
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Table of Contents:
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Reviews:
The Essence of Services Marketing
Rating: **** (Mediocre)
Tries to explain why marketing of services is different than Kotler's marketing. Doesn't succeed very well.
Niche Marketing for Coaches